![]() ![]() Smallpdf is a free, straightforward web app that makes it easy for users to edit and convert PDF files into a variety of formats: User personas are extremely useful to grow and improve a business: they help uncover the different ways people search for, buy, and use products, so you can focus your efforts on improving the experience for real people and use cases. What is a user persona and why does it matter?ĥ tips for creating terrific user personasĪ user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing. Let me show you how they did it so you can do the same yourself: Tailoring their website and products to meet these personas’ needs increased the success rate of their tool by 75% and increased Net Promoter Score® (NPS) by 1%. They had a few assumptions about who their users were, but no actual data to back them up: so they set up a simple survey on their homepage, and used the answers as a launchpad to build very basic user personas and run more in-depth research. To keep this practical, I’ll use a real-life example from Swiss-based company Smallpdf. ![]() A simple, no-frills example of a user persona
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